Search Engine Optimization (SEO) is a catch-all term for ranking well on search engines and appearing more visible when someone searches on keywords related to your website (i.e. content). This ranking is mostly concerned with Google, since it is the most popular search engine. It also applies to YouTube, Amazon, Yahoo, and others. In preparation for (and maintenance of) your website’s SEO, you want to research your competition and monitor your website. This allows you to understand the best search terms (or keywords) that users prefer when looking for content like yours. It also allows you to adjust your SEO and website content over time, so it remains relevant to the users and search engines.
On-Page Search Engine Optimization (SEO) is specific to the design and content of your website pages. The website design portion is concerned with unique, quality content and images. You want your content and images to remain fresh while avoiding any over-optimization of the site. In addition, you want to avoid duplicating content and make sure there aren’t any errors in spelling or grammar. Finally, you want to monitor your site for metrics like bounce rate, scroll time, page speed, and time on site.
These metrics will help determine the need for any adjustments and define the best way to accomplish them.
Your content creation is primarily concerned with articles, posts, or blogs that are site-specific and related to your topic, product, or service. You should also include an author profile. This helps connect your readers/subscribers to you and your story, especially as it relates to the site and its intent. You can write all the content yourself or hire a pro to do it for you. It just needs to be good and relevant. In addition, you can seek out reviews and comments from subscribers, customers, and clients. These reviews and comments lend a lot of credibility to your site and its offerings.
Off-Page Search Engine Optimization (SEO) is related primarily to back-links. These are links coming into your website from other sites. These sites range from other websites, blog posts, social sites, YouTube videos, and press releases. These links add more legitimacy to your site and help the search engines see your site as an “authority” on its topic.
If you see the value in an SEO strategy and would like to learn more about how we can develop and implement a strategy for your business, contact us now.